Google Ad Policy Tentang Kesehatan, Wajib Paham Klo Mau Iklan Berjalan Lancar

1. Health in personalized advertising

 Personal health content, which includes:

  • Physical or mental health conditions, including diseases, sexual health, and chronic health conditions, which are health conditions that require long-term care or management. 
  • Products, services, or procedures to treat or manage chronic health conditions, which includes over-the-counter medications and medical devices.
  • Any health issues associated with intimate body parts or functions, which includes genital, bowel, or urinary health.
  • Invasive medical procedures, which includes cosmetic surgery.
  • Disabilities, even when content is oriented toward the user’s primary caretaker.
    • Examples: Treatments for chronic health conditions like diabetes or arthritis, treatments for sexually transmitted diseases, counseling services for mental health issues like depression or anxiety, medical devices for sleep apnea like CPAP machines, over-the-counter medications for yeast infections, information about how to support your autistic child

2. Clickbait Ads

The following is not allowed:

 Ads that use clickbait tactics or sensationalist text or imagery to drive traffic

Examples (non-exhaustive): Ads that claim to reveal secrets, scandals or other sensationalist information about the product or service being advertised; ads which use clickbait messaging such as ‘‘Click here to find out”, “You won’t believe what happened” or phrases synonymous or similar to encourage the user to click on the Ad in order to understand the full context of the ad;  ads which use clearly altered zoomed in body parts, mugshots, or real life accident or disaster photos to promote a product or a service; or ads which use “before and after” images to promote significant alterations to the human body

 Ads that use negative life events such as death, accidents, illness, arrests or bankruptcy to induce fear, guilt or other strong negative emotions to pressure the viewer to take immediate action.

Examples (non-exhaustive): Ads that pressure the user to purchase, subscribe to or stop consuming a product or service in order to avoid harm; ads which use depictions of severe distress, pain, fear or shock to promote a product or service


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